Have you ever heard of protein treatments for hair? Proteins contain amino acids that are essential for strengthening your hair and promoting its growth. But what exactly is a protein treatment? Allow me to tell you more about it

Protein treatments are a temporary solution for cure hair weakness, fast but yet very effective. The hair strands are made out of keratin, a natural hair protein, however is a very delicate protein that can be damaged very easily by heat exposure, like sun exposure or frequent use of blowdryers, curling irons, and flat irons. It can also be damaged due to pollution and chemical treatments.

Launched in 2021, the Brazilian brand RIOBELO uses unique technologies to make hair straightening and nourishing procedures safe, eco-friendly, and efficient. With a team of experts in the field, we are always looking for affordable solutions that really work for our customers. And, of course, we always maintain a relationship of trust, professionalism, and respect with the hairdressers who choose our products!