RIOBELO is a Professional Brazilian Hair Cosmetic Brand. We provide authentic premium Brazilian Hair Treatments using avant garde innovative technology,  and highest quality ingredients that are both safe to use and environmentally friendly.

At RIOBELO we are committed to excellence in everything we do.  Our partner and client relationships are driven by trust, reliability and professionalism. Our team of experts are constantly working on R&D to provide users with accessible solutions that are efficient and value driven. We take particular pride in the 20-minutes only™ technology that combines practicality with outstanding results. 

Our product lines are carefully crafted to provide customers worldwide with quality Brazilian professional hair care products for both salon and home use with consistent beautiful results every time.

Our mission is to make accessible to everyone across the globe the vibrant beauty of Brazil, through premium professional hair care treatments. 

RIOBELO’s core values are driven by our passion and ethos and continue to guide our business practices with a clear position within our industry. 

Leadership and Innovation through constant investment in research and technology bringing to market  transformational professional hair care products.

Authenticity and Customer Centricity throughout the value chain to where we are the brand of choice, the brand that resonates with stakeholders.

Accountability and Sustainability through a firm commitment to the environment,  our partners and customers that safeguards our integrity  and sustains long term confidence.  

Creativity in celebrating diversity and individuality and in bringing out of the box practical solutions that shape the future of hair care treatments.

Brazilian culture is part of us and we are very proud of it. We admire our culture, our roots and our people.